Maze Men

New York’s MTA (Metropolitan Transportation Authority) serves a population of 15.2 million people in the 5,000-square-mile area fanning out from Manhattan through Long Island, southeastern New York State, and Connecticut. That represents a lot of eyeballs, not to mention other body parts that may benefit from a little attention from Maze Men’s Health. Seemed like the perfect place for an ad campaign segmented into 4 of the most sought-after male sexual heath medical treatments offered by Maze.